Boise’s Cleanest Cuts — Now Available in a Bottle.
Bring the Cadillac experience home. Explore our premium grooming products, crafted for style that lasts beyond the chair.
ABOUT US
At GSIX Grooming, we believe men deserve products that work as hard as they do — clean, confident, and always on point. Born out of years behind the barber chair, GSIX was created by Cadillac Matt, a trusted Boise barber with a passion for helping men look and feel their best.
What started in a small barbershop has evolved into a premium grooming brand, carefully crafted for everyday guys who take pride in their appearance. From beard oils to styling essentials, every GSIX product is made with high-quality ingredients and tested in the real world — by real men.
We don’t just sell grooming products. We deliver confidence, consistency, and that fresh-cut feeling — no appointment necessary.
What Makes Cadillac Matt’s Different
More Than Just a Cut
At Cadillac Matt’s, a haircut isn’t just a service—it’s an experience. From the moment you walk into the shop, you’re stepping into a space that’s all about precision, personality, and pride in the craft. It’s the reason so many of our clients won’t go anywhere else.
But we get it—great hair doesn’t stop at the shop. That’s why we created a custom line of grooming products that bring that same Cadillac-level quality to your daily routine.
Whether it’s a matte clay for that perfect hold, or beard oil that actually works, our products are built for real results—and tested on real clients.
Top Sellers
Bring the Cadillac cut home. These best-selling products keep our clients looking fresh between visits.
GSIX Pomade
Slick, controlled, and built to last. Our Cadillac Pomade gives you a clean, classic look with a medium shine and strong hold—no flaking, no fuss.
GSIX Beard Oil
Treat your beard like it deserves. Our signature Beard Oil softens coarse hairs, nourishes your skin, and leaves behind a smooth, masculine scent.
GSIX Styling Cream
Laid-back, natural finish. Gives you flexible hold without stiffness—perfect for casual texture, clean looks, or a quick refresh between cuts. Never sticky. Always smooth.
TESTIMONIALS
CUSTOMER REVIEWS
★★★★★
The cut is always on point—but the real game changer is the product.
I’ve been going to Matt for a few years now, and I always leave looking clean. But ever since he dropped his own product line? Next level. The matte clay holds all day without that greasy feel. I won’t use anything else.
– Tyler M, Boise
★★★★★
Barber-quality products I can actually use at home.
I discovered Cadillac Matts recently, and I can honestly say it's been a game-changer for me. I used to dread getting haircuts, but now I look forward to them. The barbers are not only incredibly skilled but also welcoming and friendly.
– Eli J, Boise Bench